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In the early hours of 11 November 2026 (Beijing time), OpenAI announced Businesses in ChatGPT in beta. It gives businesses a way to manage their presence and connect with the 1.2 billion people who use ChatGPT each week. Businesses can claim their profile, update information, view aggregated insights, and, if eligible, launch a Business Agent to answer customer questions.
OpenAI does not share users’ conversations or Business Agent chats with businesses. Insights are aggregated and become available only when enough conversations or interactions meet the required thresholds.
Businesses in ChatGPT
Business Hub and claiming
Eligible businesses located where ChatGPT is available can claim their business through Business Hub. Claiming is initially available to businesses with a website; eligibility also depends on industry, location, and verification and integrity checks. Existing OpenAI Enterprise customers and advertisers can work directly with their OpenAI representative.
Once verified, businesses can update key details and add self-service product feeds containing pricing and availability. A claimed business profile displays a blue check. ChatGPT may use the supplied information to answer customer questions, but claiming does not guarantee higher placement or sales.
Not every business can create or claim a profile, and business verification alone does not guarantee eligibility for a Business Agent. OpenAI has not listed a separate public price for claiming a business or for a Business Agent.
Insights and product feeds
Business Hub shows aggregated insights such as mentions and website clicks. Businesses can also explore discovery topics: common themes in conversations where their website is cited. Retailers can upload product feeds with product details, pricing and availability.
Business Agents
After claiming their business, eligible organizations can build, test, and launch a Business Agent to answer questions and help customers explore their offerings. When a business appears in a ChatGPT response, users can open its profile and, if an Agent is available, choose to start a conversation with it.
Business Agent conversations are clearly labeled, separate from the customer’s original ChatGPT conversation, and distinct from ChatGPT’s independent answers. Agents use information shared by the business. ChatGPT may still show information about a business in response to relevant questions even if it has not published an Agent.
Business Agents are currently available to eligible ecommerce and online service businesses in the United States, with access planned to expand to more types of businesses. This is narrower than profile claiming, which is available to eligible businesses where ChatGPT is offered.
Sponsored placements and advertising
Businesses can sponsor their Business Agent and use it as a destination for ChatGPT Ads. Sponsored placements are clearly labeled and separate from ChatGPT responses.
Publishing an Agent does not itself authorize paid advertising. Paid ads require an advertising relationship with OpenAI under the Advertising Terms.
Shopify
Eligible Shopify merchants can connect their store through Business Hub or the Shopify admin to streamline verification. Eligible Shopify products are already integrated into ChatGPT through Shopify Catalog.
To get started, merchants link their store to ChatGPT in the Shopify admin or ChatGPT Business Hub. Current product details, pricing and availability are shared automatically through Shopify’s catalog. They can then test their Business Agent using their own guidelines and information, and publish it when ready. The Shopify admin link leads to the ChatGPT app on the Shopify App Store.
Shopify is one way to get started; businesses do not need a Shopify store to claim a business in ChatGPT.
What comes next
OpenAI plans to expand Businesses in ChatGPT and Business Agents to more markets and business categories, and build tools for organizations with more complex needs. The initial focus is accurate business information, useful insights, and conversations that help customers make informed decisions.