OpenAI expanded ChatGPT Ads to 26 additional countries on October 21 at 21:00 Beijing time, bringing availability to 89 countries worldwide. In the same announcement, OpenAI said more than 100,000 advertisers have run campaigns on ChatGPT since ads launched just over eight months ago.
Which ChatGPT plans show ads
According to OpenAI, ads appear only on the Free and Go plans. Plus, Pro and Enterprise subscriptions remain ad-free. OpenAI frames advertising as a way to support free and low-cost access to ChatGPT. For context on what Free and Go users already get, see GPT-6 Luna reaching ChatGPT Free and Go users.
Which countries have ChatGPT ads
ChatGPT Ads are now available in 89 countries. OpenAI described the rollout in stages:
- Earlier launches across Europe, and in Southeast Asia and Taiwan.
- Mexico and Brazil, followed in this round by 14 more Latin American countries, including Argentina, Chile, Colombia and Peru.
- New markets across Europe, the Middle East, Africa and Asia in this round, including Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan.
The announcement names these countries as examples and does not publish the full list of 89 countries or of the 26 new ones.
How ads work in ChatGPT
OpenAI says ads are clearly labeled and kept separate from ChatGPT's answers, and that advertising does not influence those answers. Conversations are kept private from advertisers, and OpenAI says it does not sell customer data. Ads are meant to be relevant to the conversation, for example a grocery delivery service shown to someone planning meals. Privacy-minded users may also want to read about Locked Chats in ChatGPT.
Advertisers in the new countries can buy through technology partners or through self-service in Ads Manager.
What comes next
OpenAI says the next phase will include additional ad formats, objectives, buying options and measurement capabilities, and that it is exploring new ways for businesses to interact with consumers more natively in ChatGPT. No timeline was given.